News/November 25, 2025

Tirzepatide Temporarily Reduces Food Cravings in Patient with Obesity — Evidence Review

Published in Nature Medicine, by researchers from Perelman School of Medicine at the University of Pennsylvania

Researched byConsensus— the AI search engine for science

Table of Contents

A new case study using a brain-computer interface found that tirzepatide (Mounjaro) temporarily suppressed brain activity associated with food cravings in a patient with obesity, but the effect was incomplete and short-lived. Most related studies agree that tirzepatide reduces appetite and cravings, though evidence for sustained effects on brain reward circuits in humans remains limited and mixed, highlighting the need for further research from the Perelman School of Medicine at the University of Pennsylvania.

  • While multiple trials confirm that tirzepatide and similar GLP-1/GIP agonists reduce appetite and promote weight loss, most prior human studies have focused on behavioral outcomes or indirect neural measures rather than direct electrophysiological brain recordings 3 4 10 11.
  • Animal and clinical studies consistently demonstrate that tirzepatide alters food preferences and intake, but only a few studies have examined effects on central reward pathways or long-term regulation of food-related impulses 1 3.
  • Deep brain stimulation studies targeting the nucleus accumbens and hypothalamus have shown promise in modulating eating behavior and reducing binge episodes, supporting the role of neural circuitry interventions, but these remain experimental for obesity and eating disorders 5 6 7 8.

Study Overview and Key Findings

Growing use of medications like tirzepatide for obesity has raised questions about their mechanisms and potential applications for impulse-related eating behaviors such as binge eating disorder. This study stands out as one of the first to directly measure human brain reward center activity before and after tirzepatide treatment via implanted electrodes, providing rare electrophysiological insight into how the medication modulates neural signals underlying food cravings and preoccupation.

The case report details the experience of a patient with severe, treatment-resistant obesity and loss of control eating, revealing that tirzepatide temporarily silenced activity in the nucleus accumbens (NAc)—a key brain reward region—while subjective "food noise" was also reduced. However, both brain activity and food preoccupation returned after several months, suggesting the drug’s effect on neural cravings is limited in duration and may not fully address impulse control or binge eating in all individuals.

Property Value
Organization Perelman School of Medicine at the University of Pennsylvania
Journal Name Nature Medicine
Authors Casey H. Halpern, Kelly Allison
Population Patient with obesity and loss of control eating
Sample Size 4 participants
Methods Case Report
Outcome Brain activity related to food cravings, binge eating episodes
Results Tirzepatide temporarily suppressed food preoccupation in one patient.

To contextualize these findings, we searched the Consensus research database (over 200 million papers) using targeted queries to identify studies on tirzepatide, food craving suppression, and brain-based appetite regulation. The following search queries were used:

  1. Tirzepatide food craving suppression
  2. deep brain stimulation appetite regulation
  3. mounjaro weight loss mechanisms

Below, we organize the key themes and findings from related studies:

Topic Key Findings
How does tirzepatide affect appetite, cravings, and weight regulation in humans? - Tirzepatide consistently reduces appetite, food cravings, and body weight in adults with obesity, with effects seen as early as several weeks into treatment 3 4 10 11.
- The duration and neural mechanisms of these effects, especially for food impulses, remain under investigation 3.
What is the impact of tirzepatide and related drugs on brain reward circuits? - Tirzepatide modulates neural activity in brain regions associated with food reward, including reduced activation in the medial frontal and cingulate gyri, orbitofrontal cortex, and hippocampus in response to food cues 3 11.
- Rodent studies show altered macronutrient preferences linked to reward pathways 1.
Can neurotechnology (e.g., deep brain stimulation) augment or clarify medication effects? - Deep brain stimulation (DBS) of the nucleus accumbens or hypothalamus reduces binge eating, food intake, and weight gain in animal models and small human studies, supporting the role of neural circuits in appetite and impulse control 5 6 7 8.
- Responsive DBS targeting craving-related brain activity improved self-control in a pilot human study 8.
What are the broader implications and limitations for treating impulse-related eating disorders? - GLP-1/GIP agonists like tirzepatide show promise for managing cravings and reducing overconsumption, but their long-term efficacy for impulse control and binge eating is unclear 2 4 11.
- Behavioral, neural, and genetic differences may influence individual response and relapse risk 9 11.

How does tirzepatide affect appetite, cravings, and weight regulation in humans?

Most clinical trials and reviews agree that tirzepatide leads to significant reductions in appetite, food cravings, and body weight in adults with obesity, often outperforming other available medications. However, the mechanisms—especially sustained neural changes—are less clear, as most evidence is based on behavioral outcomes and short-term follow-up 3 4 10 11.

  • Tirzepatide reduced energy intake and appetite as early as three weeks into treatment, without requiring patients to consciously restrict food 3.
  • Both tirzepatide and semaglutide have been associated with spontaneous reductions in cravings for food and even addictive substances, with notable effects on weight and some cardiovascular outcomes 2 10 11.
  • The new case study adds rare direct evidence that tirzepatide can temporarily silence brain reward center activity linked to food preoccupation, but this effect may not persist over time.
  • The study’s findings align with the broader consensus that these medications suppress appetite, but raise questions about the durability and completeness of their action on neural circuits driving cravings 3 4.

Emerging evidence suggests tirzepatide impacts brain regions involved in reward processing and hedonic eating, but few studies have directly measured real-time brain activity in humans. Most research relies on functional MRI or animal models.

  • In a phase 1 clinical trial, tirzepatide reduced activation in specific brain regions (medial frontal, cingulate gyri, orbitofrontal cortex, hippocampus) in response to food cues, suggesting modulation of neural reward processing 3.
  • Rodent studies found that tirzepatide reduces preference for fatty foods, implicating changes in reward circuitry 1.
  • The new study’s use of intracranial EEG provides more direct, real-time evidence that tirzepatide can temporarily suppress nucleus accumbens activity, but the effect was not maintained and may not be sufficient for long-term impulse control.
  • Together, these data indicate tirzepatide has acute effects on brain reward systems but may not address the full spectrum of impulsive eating behaviors over time 1 3.

Can neurotechnology (e.g., deep brain stimulation) augment or clarify medication effects?

Research on deep brain stimulation (DBS) has demonstrated that targeting specific brain regions can modulate eating behavior and cravings, providing a potential adjunct or alternative to pharmacotherapy for refractory obesity and binge eating.

  • DBS in animal models targeting the hypothalamus or nucleus accumbens consistently reduced food intake and sustained weight loss, with minimal adverse effects 5 7.
  • Human pilot studies using responsive DBS in the nucleus accumbens showed improved self-control and weight loss in individuals with binge eating disorder, supporting the importance of brain circuitry in impulse regulation 8.
  • The current case study leverages similar technology to record brain activity and demonstrates how medications like tirzepatide may interact with neural circuits involved in craving.
  • These findings suggest that combining neurotechnology and pharmacotherapy may offer complementary approaches for individuals with severe, treatment-resistant eating disorders 6 8.

While GLP-1/GIP agonists are effective in reducing weight and appetite, their capacity to resolve food preoccupation or impulse-related eating disorders remains uncertain, especially over the long term.

  • Reviews and commentary emphasize that the brain’s reward and impulse control pathways play a central role in obesity and eating disorders, which may only be partially addressed by current medications 2 11.
  • Individual differences in genetics, neurobiology, and behavioral patterns can influence treatment response and risk of relapse, underscoring the need for personalized approaches 9 11.
  • The new case study highlights that even with initial success, food-related brain activity and cravings can return, suggesting that medications may need to be used in combination with other interventions for durable results.
  • More research is needed to determine which patients benefit most from GLP-1/GIP agonists and whether combining medication with neuromodulation or behavioral therapies can yield lasting improvements 4 9.

Future Research Questions

Despite promising results, more research is required to understand the mechanisms, durability, and optimal use of tirzepatide and similar drugs for treating obesity and impulse-related eating disorders. The following questions emerge as priorities for future investigation:

Research Question Relevance
What are the long-term effects of tirzepatide on brain reward circuits and food cravings? Understanding whether the suppressive effects on neural reward centers and food preoccupation persist with ongoing treatment is crucial for determining tirzepatide’s potential as a therapy for impulse-related eating disorders 3 11.
Can combining tirzepatide with deep brain stimulation improve outcomes in refractory obesity? Integrating pharmacological and neurotechnological interventions may enhance efficacy for patients resistant to medications alone; this approach is supported by preclinical and early clinical studies 5 6 7 8.
Which patient characteristics predict relapse of food preoccupation despite GLP-1/GIP agonist therapy? Identifying predictors of relapse can help personalize treatment and guide selection of adjunctive therapies, as individual differences in genetics, behavior, and neurobiology influence outcomes 9 11.
Does tirzepatide differ from semaglutide or other GLP-1 agonists in modulating brain activity and impulsivity? Comparing the neural and behavioral mechanisms of various incretin-based therapies may reveal important differences relevant to clinical decision-making for obesity and eating disorder treatment 2 3 10 11.
What adjunctive psychological or behavioral interventions enhance the efficacy of tirzepatide for impulse control eating disorders? Combining medication with evidence-based behavioral interventions may provide more durable improvements in impulse control and reduce the risk of relapse in patients with severe eating disorders 4 11.

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